Decision details

The purpose of this report is to re-brand, re-align and modernise the membership architecture and pricing across all One Leisure sites.

The Cabinet has approved the following recommendations:

1)  the re-brand of One Leisure’s existing membership architecture to support compatibility with its new online joining platform and to support wider improvements to customer service delivery;

2)  that One Leisure can re-align and modernise the membership architecture and pricing across all One Leisure sites;

3)  that One Leisure can implement three new membership options to support the sustainable operation of facilities, maximising access and supporting the wider commercial sustainability of One Leisure; and

4)  that this proposal forms a significant part of the process and journey of returning One Leisure back to its pre-pandemic membership base and thus strengthening its financial resilience as a non-statutory service, whilst contributing significantly to the council’s corporate plan objectives around resident outcomes.

As outlined in the report.

As outlined in the report.

As outlined in the report.