47 Raising Sponsorship and Advertising Revenues from Council Website PDF 496 KB
To consider a report by the Director of Commerce and Technology regarding an opportunity to generate revenue from the sale of sponsorship opportunities and advertising space on the Council’s web sites and, in future, other e-channels.
Contact: T Parker 388301
Decision:
Authorised the Director of Commerce and Technology, after consultation with the Executive Councillor for IT and Customer Service, to appoint an agency to manage web advertising on behalf of the Council and agreed to review the advertising initiative in January 2009 and report further thereon to the meeting of Cabinet scheduled for 19th February 2009.
Minutes:
By way of a report by the Director of Commerce and Technology (a copy of which is appended in the Minute Book) the Cabinet considered an opportunity to generate revenue from the sale of sponsorship and advertising space on the Council’s website and, in future, other e-channels.
In discussing issues surrounding a proposed advertising trial, Members were informed that it was likely that advertising and sponsorship would become increasingly important as a way of funding the provision of information services or developing websites. Having noted that a report on the outcome of the trial would be submitted to Cabinet in February 2009, Members
RESOLVED
(a) that the Director of Commerce and Technology, after consultation with the Executive Councillor for IT and Customer Service, be authorised to appoint an agency to manage web advertising on behalf of the Council; and
(b) that a review of the advertising initiative be undertaken in January 2009 and a further report thereon submitted to the meeting of Cabinet scheduled for 19th February 2009.