Issue - meetings

To consider a report by the Head of Leisure and Health on the Strategic Plans for the continued development of One Leisure during the period 2016-21.

Endorse the five year Strategic Plan for One Leisure ‘Growing a healthy business’, as attached as Appendix 2 (exempt) to the submitted report.

(Appendix 2 - One Leisure Strategic Plan 2016-21 was attached to the agenda as an exempt item under paragraphs 3 and 4 of Part 1 of Schedule 12A of the Local Government Act 1972).

By way of a report from the Head of Leisure and Health (a copy of which is appended in the Minute Book) the Cabinet received the exempt Strategic Plan for One Leisure ‘Growing a healthy business’.

The strategic plan had been devised to guide the facility operations, development and identify strategic facility investment for One Leisure over the next five years. 

The three key strategic themes that the strategy had been developed upon were:

•  To care about our PEOPLE;

•  To be a CUSTOMER focused organisation; and

•  To provide the FACILITIES and SERVICES that meets and exceeds customers’ expectations.

At 9.13pm Councillor J Gray returned to the meeting.

Although One Leisure had significant success in attracting some of the segmented groups, there were specific under-represented facility user groups or areas of potential for significant growth that the Strategy aimed to target, particularly:

•  Children under 19;

•  Families with young children;

•  Young adults 19 to 30; and

•  Older people (over 55)

The Cabinet were informed that efforts would also be focused on retaining existing customers whilst seeking to target new markets which included niche segments like cycling.

Having considered the comments of the Overview and Scrutiny Panel (Communities and Customers) the Cabinet,

RESOLVED

to endorse the five year Strategic Plan for One Leisure ‘Growing a healthy business’, as attached as Appendix 2 (exempt) to the submitted report.

The Panel is to receive the One Leisure Strategic Plan.

With the aid of a report by the Head of Leisure and Health (a copy of which is appended in the Minute Book) the One Leisure Strategic Plan (not including Appendix II) was presented to the Panel. Members were informed that the Strategic Plan aims to assist the growth of One Leisure. The Plan seeks to identify who is the customer and then answer the questions on how to grow the service.

The Panel expressed how pleased they are to see One Leisure move from the poor situation in previous years into a position where the service can look forward and grow. In response the Panel was informed that the change is in part moving responsibility out to the Local Centres where the management knows what their local areas want.