i. Endorse the implementation of the Marketing Strategy and Branding profile for the promotion of Huntingdonshire subject to removal of ‘Low Aspirations’ and the relating text from the ‘Weaknesses’ section of the SWOT analysis, and ‘Deprivation’ be amended to:
‘Concentrated pockets of deprivation in some key areas with some skill shortages’.
ii. That progress on the implementation of the Marketing Strategy be reported to the Overview and Scrutiny Panel (Economic Well-Being Panel) at six monthly intervals.
iii. That an Annual Report on the impact of the marketing work programme be presented to the Overview and Scrutiny Panel (Economic Well-Being).